Freelas
Empatia

More and more organizations, startups, and communication agencies require freelance professionals for specific projects. Prioritizing the hiring of women across various intersections brings benefits to any project. Market reports like McKinsey's "Diversity Matters" from 2021 provide data showing that innovation and creativity go hand in hand with diversity.

What is it:

Freelancer Visibility App from the "Rede Despertar" - Women in Communication by Empatia Criativa, derived from the "Talentos Femininos" app. It facilitates the hiring process for temporary jobs. Unified in January 2023 with the "Talentos Femininos" webapp to reduce costs. [+ see "Talentos Femininos" case for details on the creation process]

MVP Proposal:

Create a simple and low-cost interface to test the app's acceptance and organic spread.

Future (monetization):

Offer services within the talent curation and project management app, involving the hiring of freelance professionals for organizations. Currently, this business model is being tested within Empatia Criativa but is still outside the platform.
Offer a subscription plan (in packages) for courses on enhancement, updating, mentorship, review, construction, training on personal presentation, and positioning.

Por que uma interface separada do Talentos Femininos

In the trial with Freelas Empatia, the focus was primarily on developing the "bios" of the registered professionals, and the most critical element for contractors was knowing whether the professional was available and being able to instantly check their favorite profiles via mobile. Feedback from contractors revealed that these are the most valuable features on the freelancer platform, due to the speed at which hires need to be made.

The insights gained from operating the platform separately for several months led us to implement some of these learnings into the existing webapp for permanent hires, and I unified the two types of hiring within the same interface.

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