2013
Agrária is a cooperative active since the 1950s. It has established complete production chains, encompassing everything from agricultural research to the industrialization and distribution of products from its business units: Agrária Malte, Agrária Farinhas, Agrária Nutrição Animal, Agrária Sementes, Agrária Óleo e Farelo, and Agrária Grits e Flakes.
The main objective of the project was the modernization of the brand and its expressions.
Deliveries:
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Visual identity;
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Brand manual;
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Design (Intranet);
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Signage;
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Packaging;
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Activations.
OPERATIONAL MANAGEMENT
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Development of service provision contract and validation with legal team
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Research and development of commercial rate table for proposal preparation
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Elaboration of macro schedules and control of delivery deadlines for all parties involved (internal team, suppliers, and client)
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Daily allocation of team and traffic, with control of project profitability
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Management and elaboration of internal and external project control tools
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Interface with client services, planning, and creative team
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Scheduling and preparation of meetings, hiring, and payment of suppliers.
ART
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Adaptation of the brand book for presentation template kit;
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Development of 45 slide models
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Development of a usage guide for presentations